YouTube is the second largest search engine and the third most popular website we use on the Internet today. Creating a channel in YouTube is essential to becoming a part of this global phenomenon. Hosting videos on a website is good-intended. On the other hand, taking advantage of YouTube's marketing potential is way better.
For brand managers, individuals, and small to big businesses, using YouTube to market videos and website content is a cost-effective way of growing customers and audiences. Optimized videos and a well-structured channel can effectively showcase a business or individual's brand.
YouTube is not just a website where videos can be shared. Its use can be maximized by using it as a marketing tool for brand awareness and to drive YouTube viewers back to the channel owner's original website in order to convert them to sales leads.
Building a successful YouTube channel is not a one-day or quick process. It can take time; lots of it. Read on for a step-by-step guide to creating a YouTube account, starting a channel and joining the global phenomenon!